Global Market Information Database (GMID)

Global Market Information Database (GMID) from Euromonitor is one of the most used databases available through the library. It provides a wide range of business intelligence on industries, consumers and countries both as statistics and reports. It is available on line and relatively easy to use.

Sample Euromonitor search results – click to display in new window.

The MBS Library service has a brief introductory GMID guide.

It is not surprising that many other business schools also use GMID and have provided tips on using it.

• http://www.euromonitor.com/pdf/GMID_User_Guide.pdf  4 page GMID user guide from Euromonitor
• KMS: A Guide to Passport GMID - 5 min online video from Keele Management School
• Finding market size using GMID – blog post from University of Warwick
• Several GMID blog posts and demo videos – from the Business Librarian at Ohio University.

There are also several GMID questions in the FAQ:

• Where do I find industry statistics and reports?
• How can I find info on market research, including market research reports?
• How do I find data on consumer demographics and buying behavior?
• Results of search for “GMID”