Market Research – Personal Banking
Market Research reports are a key resource in business and management research. Very few are freely available on the web so to access these you need to use the library’s market research databases. (Goto the Markets and Sectors section in the Business and Management databases LibGuides page. )
Extract for Executive Summary
The banking crisis and the subsequent recession have resulted in the personal banking market receiving a great deal of media attention of late, with little of that attention being positive. The current situation and the negative media attention has given bank customers generally very little confidence in the sector, which has affected the way in which it works.
Full BizResearch post – Personal Banking Market Assessment (21 Sept 2012)
KeyNote is available to current students and staff at the University of Manchester. To get the report search for “personal banking” or just “banking” (screenshot below).
NB. KeyNote covers UK market research only, for other options goto the Markets and Sectors section in the Business and Management databases LibGuides page, or FAQ answer - How can I find info on market research, including market research reports?