How to access Marketing Review (or Business Strategy Review or …)
Rather than another How to access Harvard Business Review post this year we take an example from Marketing Review.
Gabbott, M. (2004). “Undertaking a Literature Review in Marketing”. Marketing Review, 4(4), pp. 411-429.
Now to read the full-text - University of Manchester students and staff do not have to pay but you do have to access Marketing Review via a journals database.
Keep title, author, year and issue (i.e. the main bibliographic details) to hand, and follow these steps:
1. Goto the e-journals A-to-Z list.
If you are accessing from a mobile device you can use the EBSCOhost app.
2. Find details of UoM subscription to the Marketing Review journal
Search for all journals with the words “marketing review ” in their title (I used “starts with” rather than “contains” to limit the results).
The result indicates that the University subscribes to Marketing Review through the journal database EBSCOhost Business Source Premier.
Note the access information, especially if you are off-campus.
Click on the link. This takes you to the FindIT@UML for Marketing Review – click GO.
3. Authenticate your access to Business Source Premier
This step will vary depending on whether you are on-campus or on-campus.
On-campus, your PC is recognised as belonging to the University and no additional authentication is required.
If you are off-campus you need to login using your University username and password.
If you are off-campus and using the VPN software then you are “virtually on-campus” – your PC behaves as an on-campus PC.
4. Select the Marketing Review issue
When you get to the Marketing Review page on Business Source Premier (EBSCO host):
Expand the year (from the article’s bibliographic details) and then select the relevant issue.
Use the search within this publication link.
5. Get the article
When you get to the page for a Marketing Review issue:
Scroll through the articles to find the one that you want
Amend the search at the top of the page with further details e.g. author surname, title keywords …
You can download the full-text by selecting the PDF full text link.
Use the add to folder link and then the folder view and export to add the bibliographic details to your reference management system.
Other papers available through the journal database EBSCOhost Business Source Premier.
Vermeulen, F (2011), “Voices: Five mistaken beliefs business leaders have about innovation”, Business Strategy Review, 22(4), pp. 77-78.
Zenger, J, Folkman, J, and Edinger, S (2011), “Making Yourself Indispensable”, Harvard Business Review, 89(10), pp. 84-92.