Social Media Report 2012 and eScholar

After reading the post “Social Media Report 2012” (Academic Trend & Innovations blog, Doriot Library, INSEAD Business School), and the Nielsen report it highlights, I have been thinking about social media and research. There are at least three aspects:

• Research into the impact of social media on businesses and the world of work in general
• The use of social media by academic researchers and research communities
• Social media as part of the online presence of academic libraries

The Nielsen report provides a useful overview – but so general that it made me want to find something more specific. Manchester eScholar identified some University of Manchester research:

• Hughes, D. H., Rowe, M. Batey, M. & Lee, A (2012) “A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage” Computers in Human Behavior, 28(2) pp. 561-569.  DOI:10.1016/j.chb.2011.11.001 - Manchester eScholar. (For full-text use FindIt@UML for Computers in Human Behavior)
• Demetriou, G. (2012) Organisational Social Media Platforms: exploring user participation behaviours in software and technology firms. PhD Thesis, The University of Manchester, Manchester eScholarID:157374
• Zhu, Y, and Proctor, R. (2012) “Use of blogs, Twitter and Facebook by PhD Students for Scholarly Communication: A UK study”. In: 2012 China New Media Communication Association Annual Conference, Macao International Conference ; 06 Dec 2012-08 Dec 2012; Macao, Manchester eScholarID:187789
• Tuten, T. and Solomon, M. (2012) Social Media Marketing. Upper Saddle River, NJ USA: Pearson Education. eScholarID:157026 (UoM Library catalogue entry)

The Nielsen report did mention that an increasing number of people are using social media as their medium of choice for contacting companies. So far I have not been able to find any research on this topic.

Please leave details if there is research you recommend on any of the three aspects above.

Art and Corporate Social Responsibility (Unilever)

Visiting the Lady Lever Art Gallery in Port Sunlight I realised that this was an early example of corporate social responsibilty (CSR). The gallery was founded by William Hesketh Lever and dedicated to the memory of his wife Elizabeth. Lever believed in the ability of art to enrich the lives of individuals and communities, especially his workers in the purpose-built Port Sunlight village.

Lever was also conscious of his company brand and no doubt aware that the gallery was excellent for his image as a model victorian employer. He is also famous for choosing some of the paintings be bought because they were suitable for his Sunlight Soap adverts. The famous image on the right comes from the painting The New Frock by William Powell Frith and as a famous sunight soap advert it can be see in the post “So Clean” on Karen Lee’s blog.

For definitions of Corporate Social Responsibility:

• Dahlsrud, A. (2008), “How corporate social responsibility is defined: an analysis of 37 definitions”, Corporate Social Responsibility and  Environmental Management, 15(1), pp. 1–13 , Available at: doi: 10.1002/csr.132  (Accessed: 7 April 2013).
• University of Manchester Library catalogue corporate social responsibility electronic resources

For current Corporate Social Responsibility (CSR) talking points:

• Forbes – The CSR blog
• Mallen Baker’s CSR blog

For MBS/University of Manchester research try Manchester eScholar corporate AND social AND responsibility

The image above right is the cover of – Lewis, B. (2008) So Clean: Lord Leverhulme, soap and civilisation. Manchester: Manchester University Press. [University of Manchester Library catalogue link for Lewis 2008 "So Clean..." ]

PS. Lord Leverhulme’s soap company, Lever Brothers Limited, joined with a Dutch company, Naamlooze Vennootschap Margarine Uniein, in 1930 to become Unilever – a company better known by its brands than by its own name. For details see Understanding [Unilever] NV & PLC shares.

Google scholar – Find It via UML

Google scholar is a useful resource for finding books and articles. On campus PCs are configured so that it provides Find It via UML links. Off campus you can configure Google scholar to include these links.

Google Scholar – Find It via UML (click to enlarge)

 

Configuring Google Scholar

1. Select the Scholar Settings link at the top right of http://scholar.google.co.uk/
2. In the Library Links section, find the University of Manchester library
3. Click the Save Preferences button at the foot of the page.

Video demo of setting Google Scholar preferences – http://screencast.com/t/c3SJISwTVwp

Note:

The Find It via UML links do not give you direct access to online articles. You still need to authenticate yourself as a member of the University to access the full text.

How can I check a journal’s availability through the library?

Other e-journal related questions on the FAQ

For those interested in the details, adding the library preference to Google scholar means that it checks the library’s “link resolver” for items in the search results and adds a link where appropriate.

Finding Journal Article from reference

Often it is easy to find the full-text of a journal article from a reference, but sometimes you have to check carefully. Here is a recent example from a PhD student in the Marketing, Operations Management and Service Systems division.

Sandelowski, M., (1995) “Sample size in qualitative research”, Research in Nursing and Health, 18(2), pp. 179-183.

Step 1 – Check library subscription to the journal (electronic version)

Research in Nursing and Health availability (click to expand)

Use the Electronic Journals A-Z List to find details of the library’s subscription to Research in Nursing and Health.

Note that it is possible for the library to have online access to a journal through different databases. If this is the case then the databases may not all cover the same years, so check the year for your specific article.

In this case the journal Research in Nursing and Health is only available from one database, but our subscription only covers articles from 1996.
(This explains why even when you access Wiley Online Library as a member of the University of Manchester you still get asked to pay if you try to access the PDF of the Sandelowski article.)

Step 2 – Check the library journal holdings

If the full-text of the article is not available online then you can check if the the library holds a physical copy of the journal.

Search the University of Manchester Library catalogue for the journal name Research in Nursing and Health, and filter “Collection - Journals”. If the library does hold a physical copy then you expand the entry to obtain the location details.

In this case we do have Research in Nursing and Health Volume 18 (1995) in the Main Library Clinical Sciences Periodicals (Green 1).

Step 3 – Decide on Document Supply (Inter-Library Loan)

If you decide that the article is essential then you can request the article through the Document Supply and Inter-Library Loan service. (This will usually only take 2-3 working days if the British Library holds an electronic copy of the journal article.)

If the article was interesting but not essential you might want to look for other articles by the same author(s), or use cited reference searching to find more recent articles on the same theme.

FAQ answer How can I check a journal’s availability through the library? now updated with link to new Electronic Journals A to Z list.

How to access Harvard Business Review

The University of Manchester Library has changed its Electronic Journals A to Z list so this is a revised version of “How to access Harvard Business Review” – an essential skill for all.

You find an interesting Harvard Business Review (HBR) article on the web and want to read the full-text.

You have found your article – keep title, author, year and issue (i.e. the bibliographic details) to hand.

University of Manchester students and staff do not have to pay but you do have to access HBR via a journals database.

If you are accessing from a mobile device you can use the   EBSCOhost app.

Using a browser, follow these steps:

1. Goto the e-journals A-to-Z list.

(For example goto www.mbs.ac.uk/library  select e-Resources – Electronic Journals and then A-Z Electronic Journals)

HBR on e-journals A to Z list (click to expand)

2. Find details of UoM subscription to the HBR journal

Search for all journals with the words “harvard business review ” in their title.

The result indicates that the University subscribes to HBR through the journal database EBSCOhost Business Source Premier.

Note the access information, especially if you are off-campus.

Click on the link. This takes you to the FindIT@UML for HBR – click GO.

login page off-campus (click to expand)

3. Authenticate your access to Business Source Premier

This step will vary depending on whether you are on-campus or on-campus.

On-campus, your PC is recognised as belonging to the University and no additional authentication is required.

If you are off-campus you need to select the Shibboleth login link and provide your details (for more detail see previous access Harvard Business Review post).

If you are off-campus and using the VPN software then you are “virtually on-campus” – your PC behaves as an on-campus PC.

HBR all issues (click to expand)

4. Select the HBR issue

When you get to the HBR page on Business Source Premier (EBSCO host):

Expand the year (from the article’s bibliographic details) and then select the relevant issue.

Or

Use the search within this publication link.

HBR article (click to expand)

5. Get the article

When you get to the page for a HBR issue:

Scroll through the articles to find the one that you want

Or

Amend the search at the top of the page with further details e.g. author surname, title keywords …

You can download the full-text by selecting the PDF full text link.

Use the add to folder link and then the folder view and export to add the bibliographic details to your reference management system.

Finally

For articles from other journals the stages are the same but the details will vary depending on the journal database. For more information look at our research guides or FAQ answers on e-journals.

Journal Ranking – marketing

There are several sources of academic journal rankings that can be used to identify “top” journals in an area. See FAQ - Where can I find a ranking and rating of business and management journals? for more detail.

The journal ranking data for 2011 is the latest available. Based on previous years, the Journal Citation Reports (2012), including Impact Factors 2012, will be available around the end of June 2013.

Using Marketing as an example:

ABS Academic Journal Quality Guide (last updated Nov 2010) has a Marketing section with five journals identified as “grade four” (the highest)

• Journal of Marketing (ISSN 0022-2429)
• Journal of Marketing Research (ISSN 0022-2437)
• Journal of Consumer Research (ISSN 0093-5301)
• Marketing Science (ISSN 0732-2399)
• Journal of Retailing (ISSN 0022-4359)

SJR SCImago Journal and Country Rank – Journal Ranking:
Area Business, Management and Accounting, Category Marketing, Country All, Order by H Index, Year 2011 (based in Scopus data) gives the following first five

• Journal of Marketing (ISSN - 00222429)
• Administrative Science Quarterly (ISSN - 00018392)
• Journal of the Academy of Marketing Science (ISSN - 00920703)
• Journal of Marketing Research (ISSN - 00222437)
• Journal of Consumer Research (ISSN - 00935301)

For more on the SJR and SNIP journal metrics goto http://www.journalmetrics.com/

The ISI Web of Knowledge Journal Citation Reports (2011 JCR Social Science Edition) do not have marketing as a separate category, but Journal of Marketing, Administrative Science Quarterly, Journal of Consumer Research, Journal of Retailing and Journal of Marketing Research are all in the top 20 for subject category Business ranked by Impact Factor.

Also from Journal Citation Reports (2011) Top 10 journals in Management, Finance and Economics from INSEAD blog.

Eigenfactor claims to rank journals in a similar way to Google ranking websites.

• Eigenfactor ranking for ISI category Business - there is no marketing category but several marketing journals are at the top of this category.

See also previous post – Journal Rankings http://bizlib247.wordpress.com/2010/10/05/journal-rankings/ (Oct 2010)

Cited Reference Searching

In researching a topic it is often very useful to find articles that have cited an article of particular interest. There are two library databases with good support for this cited reference searching: Web of Knowledge (aka Web of Science) and Scopus. Taking an example:

Mouzas, S., Henneberg, S., and Naude, P. (2007) Trust and reliance in business relationships. European Journal of Marketing, 41 (9-10), 1016-1032.

Web of Knowledge – (click to expand)

Web of Knowledge  (Web of Science) shows that this article has been cited by 12 articles that are themselves covered by Web of Science.

It also offers the chance to look for related articles – those that are similar to this one because of the references they share.

These features can be used to trace the development of research ideas through shared references and reference chains: paperA cited_by paperB cited_by paperC cited_by …

Note: Web of Knowledge  does not give direct access to full-text but these are mostly easily reachable through the purple FindIt@UML links.

Scopus (click to expand)

Scopus shows that this article has been cited by 17 articles that are covered by Scopus. The details are in the Cited by since 1996 section on the right hand side.

Scopus will often provide a greater number of cited-by articles  since it  covers a greater range of business and managenent journals. See  Journal database comparison

Like Web of Knowledge, Scopus also offers links to related documents based on the references they share and access to full text through  the purple FindIt@UML links. Both databases  also offer the chance to setup an alert when a particular article is cited by another in the database.

Google scholar will give an even greater number of cited by resources – 39 for this example. This is because Google scholar will include everything where it can find the full text or bibliometric information on the web – articles, books, conference papers, working papers, reports, theses. In contrast Web of Knowledge  and Scopus only include cited by from respected academic publications that qualify for inclusion in the respective database.

From Manchester Business Answers 24/7 (FAQ)  - Where can I do cited reference searching?

Finally I must acknowledge Dave Hirst’s post on the Everything Engineering blog that partly inspired this one - How to track the citations? Web of Science versus Google Scholar.

Research awareness and dissemination

Looking to find related research?
The other side of this coin is to consider how you could disseminate your research findings.

Academic journals

Getting your research published in a academic journals is fundamental to academic research. Peer review provides a guarantee of the quality of your work. In general, the higher the journal ranking the better: this will improve the chance of others finding and citing your work, and help you get an academic job/promotion.

In looking at related research you can use journal rankings as one approach to filtering a large set of “might be interesting related” papers. You can also use cited reference searching to find out other papers that have sighted your key papers.

• Where can I do cited reference searching?
• Keeping up to date – journal citation and current awareness services web page

 Institutional and subject repositories

Manchester eScholar is the University of Manchester’s institutional repository and a primary dissemination route for all University of Manchester research. You can search Manchester eScholar directly or the University research directory, which is based on the data in eScholar.

SSRN (Social Sciences Research Network) is an eLibrary with over 300,000 full-text papers. This includes working papers that later get further developed into academic journal papers.

If there is a research group, or an individual, whose research is closely related to yours then try to search their institutional repository and/or working papers.

• Where can I find research in business and finance done at Manchester Business School?
• Where can I find working papers?
• Finding working papers – Judge Business School Library blog post (26 Mar 2012).

Social media: blogs, twitter, …

There is growing interest in the use of social media in the dissemination of research.

• Your favourite academic tweeters (including business and management list) LSE Impact of Social Sciences (2 Sept 2011)
• Twitter for academic research – Judge Business School Library – New Media for Researchers (10 Feb 2012)
• Examples of academic and research blogs -  Judge Business School Library – New Media for Researchers (18 May 2011)
• Academic bloggers in business and economics - Business & Economics Information Solutions (Warwick Library) (15 Dec 2011)

You should certainly consider social media as a medium for research dissemination. Browse what others have done and decide what is right for you. One common message is to think of social media as enabling a conversation about research ideas and findings.

Surprisingly (to me at least) blogs do not seem to be an efficient way of finding out about current research in business and management. There are some interesting blogs, (e.g. Leaders We Deserve and Whitehall Watch from MBS academics) but these can be hard to find and often focus on commenting on current events from an academic perspective rather than on research.  [There are of course also several interesting blogs from business school libraries.]

Perhaps social media is all about building a network of contacts – people who might lead you to interesting idea you would otherwise overlook. It is not a replacement for the traditional techniques for finding related research but a complementary technique.

Final tip from the FAQ (Manchester Business Answers 24/7)

• Where can I find information about doing a literature search?

Read Sage Publishing’s new “Management Ink” blog

 John Rylands University Library has a long standing subscription to the full-text collections published by Sage (a leading independent publisher of journals, books, and electronic media for academic, educational, and professional markets).

The Management and Organization studies collections include flag-ship peer review publications such as Organization Studies, Human Relations, Journal of Management and Marketing Theory.

Sage’s new Management Ink blog puts the spotlight on all the research published in these journals. You can get an inside view of the latest research in management and business, and also read engaging new posts about events in the field (as well as podcasts and award-winning articles) by signing up today.

Click on the links below to read some of the top rated posts recently published.

• Flexible Leader Theory & Firm Performance
• Peter Northouse discusses Leadership: Theory and Practice, Fifth Edition
• Marketing Journal Rankings
• A New Hope for Rank and Yank
• The Paradox of Meritocracy in Organizations
• Reactions to Organizational Change
• Being Tough or Being Nice?
• Why Does Academic Research Matter?
• Impacts of Economic Crisis on Tourism
• Diversity Change in Organizations

To sign up for email updates from the blog, visit the Management Ink blog, and click on the subscription option from the right hand side:

• Management Ink Blog

E-Book Readers for Full-Time MBA Students

Now available in Journal of Business and Finance Librarianship Volume 17 Issue 2 (April 2012):

“E-Book Readers for Full-Time MBA Students: An Investigation in Manchester” by Dominic Broadhurst and Janette Watson

Abstract:

This article is an investigation of the use of e-book readers by MBA students at the Manchester Business School of the University of Manchester. In Summer 2010 we undertook a pilot study with a small number of MBA students in order to gauge the effectiveness of e-book readers as an alternative means of accessing their course readings. The findings of this study are presented in tandem with discussion of the drivers behind the project and an overview of similar developments at other educational institutions globally, concluding with the results of our pilot and wider implications.

Online - http://www.tandfonline.com/doi/abs/10.1080/08963568.2012.660735

Manchester eScholar – pre-print available

Note:  This article was completed in April 2011 so does not cover the more recent work that the Library has been doing with the latest MBA student intake who were issued with iPads at the start of their course.