Home > Management literature, New Books > New! Wiley International Encylopedia of Marketing Online

New! Wiley International Encylopedia of Marketing Online

Wiley International Encyclopedia of Marketing – a multi-volume collection of over 300 articles dedicated to international marketing concepts and applications – is now available online! Designed to encompass the scope of modern marketing the volumes cover a range of disciplines including:

  • Marketing Strategy
  • Marketing Research
  • Consumer Behaviour
  • Advertising and Integrated Communication
  • Product Innovation and Management
  • International Marketing

Edited by Jagdish Sheth and Naresh Malhotra with contributions from leading experts in the field, including Richard Bagozzie, Mickey & George Belch, Dawn Iacobucci and Valerie Zeithaml, this is an excellent resource for understanding current marketing developments, challenges and opportunities.

This publication is available to view via the A-Z electronic journals, note your university username and password is required for off-campus access.
Tip: when accessing off-campus Institutional Login, Select UK Login. After logging in select Publications, Journals

Other related posts:
Literature Searching: More Tips
Which Business and Management Journal Database is Best

EbscoHost: Free App

Related FAQ Questions:
Why are there different databases providing journal articles?
How to I access e-journals?

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s