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Linkedin – Engaging new App for iPad

 As part of our commitment to supporting you with all your research needs, over the last year we’ve been recommending some useful business apps for you to download to your tablet devices, some of which are for accessing our databases and some which are for useful external sources.

The professional social network Linkedin has released an iPad app in an effort to encourage more users to engage with the service. Despite recent password protection issues the site is going from strength to strength and this new app will dazzle their competitors.

This app is designed like a personal assistant, with features such as calendar integration and a focus on Linkedin’s personalised news feed, which shows what news articles are popular among friends. Their mobile platform is the fastest growing consumer service on Linkedin and they are aspiring to be the site which every professional visits throughout the day, hence their new interactive app.

Although Linkedin’s 150 million members make it one of the world’s most popular social networks, only a third of users check the website daily. In comparison, more than half of Facebook members use the site more than once every 24 hours.  

The iPad app is an attempt to increase engagement with the site by adding bonus features and benefits.

Key features of the new app include the chance to:

• Find and connect with more than 161 million members worldwide.
• Stay up-to-date with people in your network.
• Sync your calendar to get LinkedIn profile information about the people you’re meeting with.
• View and save recommended jobs.
• Read the latest industry news.
• Keep up-to-date with your groups.
• Share content with your network.

The app is free and designed for both iPhone and iPad devices.

Remember if you’re using an iPad make certain to add the MBS Library Service page to your Home Screen for easy access to all the Resources we have to offer you for your research. Simply open our page then tap the arrow in a box symbol next to the top URL line and then select “Add to Home Screen”. You can even edit the name of the Web Icon, after you’ve done this – tap the “Add” button.


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