Home > General Business, Management literature > Art and Corporate Social Responsibility (Unilever)

Art and Corporate Social Responsibility (Unilever)

Visiting the Lady Lever Art Gallery in Port Sunlight I realised that this was an early example of corporate social responsibilty (CSR). The gallery was founded by William Hesketh Lever and dedicated to the memory of his wife Elizabeth. Lever believed in the ability of art to enrich the lives of individuals and communities, especially his workers in the purpose-built Port Sunlight village.

Lever was also conscious of his company brand and no doubt aware that the gallery was excellent for his image as a model victorian employer. He is also famous for choosing some of the paintings be bought because they were suitable for his Sunlight Soap adverts. The famous image on the right comes from the painting The New Frock by William Powell Frith and as a famous sunight soap advert it can be see in the post “So Clean” on Karen Lee’s blog.

For definitions of Corporate Social Responsibility:

For current Corporate Social Responsibility (CSR) talking points:

For MBS/University of Manchester research try Manchester eScholar corporate AND social AND responsibility

The image above right is the cover of – Lewis, B. (2008) So Clean: Lord Leverhulme, soap and civilisation. Manchester: Manchester University Press. [University of Manchester Library catalogue link for Lewis 2008 “So Clean…” ]

PS. Lord Leverhulme’s soap company, Lever Brothers Limited, joined with a Dutch company, Naamlooze Vennootschap Margarine Uniein, in 1930 to become Unilever – a company better known by its brands than by its own name. For details see Understanding [Unilever] NV & PLC shares.

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  1. 12 April 2013 at 11:53 am

    Reblogged this on Aberconway Library blog.

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