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Social Media Report 2012 and eScholar

After reading the post “Social Media Report 2012” (Academic Trend & Innovations blog, Doriot Library, INSEAD Business School), and the Nielsen report it highlights, I have been thinking about social media and research. There are at least three aspects:

  • Research into the impact of social media on businesses and the world of work in general
  • The use of social media by academic researchers and research communities
  • Social media as part of the online presence of academic libraries

The Nielsen report provides a useful overview – but so general that it made me want to find something more specific. Manchester eScholar identified some University of Manchester research:

  • Hughes, D. H., Rowe, M. Batey, M. & Lee, A (2012) “A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage” Computers in Human Behavior, 28(2) pp. 561-569.  DOI:10.1016/j.chb.2011.11.001 – Manchester eScholar. (For full-text use FindIt@UML for Computers in Human Behavior)
  • Demetriou, G. (2012) Organisational Social Media Platforms: exploring user participation behaviours in software and technology firms. PhD Thesis, The University of Manchester, Manchester eScholarID:157374
  • Zhu, Y, and Proctor, R. (2012) “Use of blogs, Twitter and Facebook by PhD Students for Scholarly Communication: A UK study”. In: 2012 China New Media Communication Association Annual Conference, Macao International Conference ; 06 Dec 2012-08 Dec 2012; Macao, Manchester eScholarID:187789
  • Tuten, T. and Solomon, M. (2012) Social Media Marketing. Upper Saddle River, NJ USA: Pearson Education. eScholarID:157026 (UoM Library catalogue entry)

The Nielsen report did mention that an increasing number of people are using social media as their medium of choice for contacting companies. So far I have not been able to find any research on this topic.

Please leave details if there is research you recommend on any of the three aspects above.

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