Home > Management literature, off-campus > How to access Marketing Review (or Business Strategy Review or …)

How to access Marketing Review (or Business Strategy Review or …)

Rather than another How to access Harvard Business Review post this year we take an example from Marketing Review.

Gabbott, M. (2004). “Undertaking a Literature Review in Marketing”. Marketing Review, 4(4), pp. 411-429.

Now to read the full-text – University of Manchester students and staff do not have to pay but you do have to access Marketing Review via a journals database.

Keep title, author, year and issue (i.e. the main bibliographic details) to hand, and follow these steps:

1. Goto the e-journals A-to-Z list.

The e-journals A-to-Z list link is on business and management journal articles page.

If you are accessing from a mobile device you can use the  EBSCOhost app.

Marketing Review on e-journals A-Z list (click to expand)

Marketing Review on e-journals A-Z list (click to expand)

2. Find details of UoM subscription to the Marketing Review journal

Search for all journals with the words “marketing review ” in their title (I used “starts with” rather than “contains” to limit the results).

The result indicates that the University subscribes to Marketing Review through the journal database EBSCOhost Business Source Premier.

Note the access information, especially if you are off-campus.

Click on the link. This takes you to the FindIT@UML for Marketing Review – click GO.

3. Authenticate your access to Business Source Premier

This step will vary depending on whether you are on-campus or on-campus.

On-campus, your PC is recognised as belonging to the University and no additional authentication is required.

If you are off-campus you need to login using your University username and password.

If you are off-campus and using the VPN software then you are “virtually on-campus” – your PC behaves as an on-campus PC.

Marketing Review all issues (click to expand)

Marketing Review all issues (click to expand)

4. Select the Marketing Review issue

When you get to the Marketing Review page on Business Source Premier (EBSCO host):

Expand the year (from the article’s bibliographic details) and then select the relevant issue.

Or

Use the search within this publication link.

Marketing Review article (click to review)

Marketing Review article (click to review)

5. Get the article

When you get to the page for a Marketing Review issue:

Scroll through the articles to find the one that you want

Or

Amend the search at the top of the page with further details e.g. author surname, title keywords …

You can download the full-text by selecting the PDF full text link.

Use the add to folder link and then the folder view and export to add the bibliographic details to your reference management system.

Other papers available through the journal database EBSCOhost Business Source Premier.

Vermeulen, F (2011), “Voices: Five mistaken beliefs business leaders have about innovation”, Business Strategy Review, 22(4), pp. 77-78.

Zenger, J, Folkman, J, and Edinger, S (2011), “Making Yourself Indispensable”, Harvard Business Review, 89(10), pp. 84-92.

Finally

For articles from other journals the stages are the same but the details will vary depending on the journal database. For more information look at our research guides or FAQ answers on e-journals.

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  1. 2 September 2013 at 10:24 pm

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