Wiley International Encyclopedia of Marketing – a multi-volume collection of over 300 articles dedicated to international marketing concepts and applications – is now available online! Designed to encompass the scope of modern marketing the volumes cover a range of disciplines including:
- Marketing Strategy
- Marketing Research
- Consumer Behaviour
- Advertising and Integrated Communication
- Product Innovation and Management
- International Marketing
Edited by Jagdish Sheth and Naresh Malhotra with contributions from leading experts in the field, including Richard Bagozzie, Mickey & George Belch, Dawn Iacobucci and Valerie Zeithaml, this is an excellent resource for understanding current marketing developments, challenges and opportunities.
This publication is available to view via the A-Z electronic journals, note your university username and password is required for off-campus access.
Tip: when accessing off-campus Institutional Login, Select UK Login. After logging in select Publications, Journals
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Business news can be very useful for gaining a detailed international, national and even regional perspective on current and/or historical company/industry events. Search across international news sources, eg: newspapers, news feeds, magazines and industry trade publications, to find up-to-date information and to place events and issues in a social or political context.
How can Business News Help Me?
Use Business News to complement and enhance your company / industry research, many sources may not have the most up to date information for company / industry events. Business news can help you understand what is happening right now and monitor events as they unfold.
- Gain a detailed perspective on current/historical political issues and events
- Keep up to date with company/industry events as they unfold
- Examine political, economic and market trends
- Track company announcements/results
- Examine historic / current mergers, acquisitions, deals
- Research key political, economic or company personnel
- Gain a competitive advantage for job applications/interviews
Our primary source for business news is Factiva, providing international news (in many languages) from global, national and regional sources including newspapers, news websites, newsfeeds, stock exchange feeds, and business/industry specific magazines.
Factiva will provide news dating back to the early 1980’s. For further historical research you can also consult our Financial Times and Economist archives which provide a full text archive of every issue of the Financial Times and the Economist from the mid 1800’s including market listings, photos, adverts and indicator tables. These are great resources for understanding the impact of historical events on company/market/economic developments.
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From Monday 20 June, you will see a new screen whenever you are asked to login to a secure University web page via CAS (central authentication system). You will come across this screen when accessing many of the library’s online databases either on or off-campus.
The new login screen is designed to be more user friendly and to work better with mobile devices such as smartphones and portal hand held devices.
Don’t worry none of your login details need to change and, as always, IT Services recommends that you follow some simple rules to stay secure:
- Always check the address of any web page that asks for your University username and password.
- Never respond to an email that asks for your University username and password.
Retail Analysis is an international retail market information database providing in-depth company, sector and country reports for the retailing industry and an excellent starting point for researching international retailing intellingence particularly the global food retailing sector.
Regular users will notice there have been a few changes to the database recently as it now boasts a new and even easier to use interface providing quick and seamless access to company profiles, country overviews, latest news, market shares, in-store layouts (inc photo’s!) and analysis by retailing theme. In addition to tailored reports/presentations the Retail Datacentre and Country Macro Datacentre provide the opportunity to customise comparable data and export and analyse in an xls spreadsheet.
Further help on accessing and using Retail Analysis see our Helping You – Research Guides section via our website.
The annual ARF (Advertising Research Foundation) David Ogilvy Awards celebrate the extraordinary use of research to create powerful, profitable campaigns. Details of all the 2011 award winners and associated case studies are now available via WARC (World Advertising Research Centre). Examples of available winning case studies include:
• Domino’s Pizza – Pizza Turnaround (the Grand Ogilvy winner)
• Powerade – Keep playing (Gold Winner)
• Wheat Thins – Coming alive with real crunch (Gold Winner)
• Cadbury Caramilk – Key to the secret (Gold Winner)
WARC (World Advertising Research Centre), is an excellent online database containing over 25,000 articles, case studies, research reports, forecasts and statistics for a wide range of marketing, advertising and media communications topics. Data is drawn from more than 30 leading content sources worldwide including Admap, International Journal of Advertising, ESOMAR and Journal of Advertising Research.
Search Tip: enter David Ogilvy 2011 in the search box to find details of the awards and case studies
For further information on how to access and search WARC see the database guides via our “How to Research Guides” .
GMID, Global Market Information Database, provides access to International market analysis and socio-economic/demographic data. It is an excellent resource for researching country intelligence, international markets and international consumer lifestyles.
As of this week there have been a few changes including a new interface, improved usability and a slightly new name, Passport GMID. For those who regularly use GMID don’t worry although it may look a little different the core functionality and content remain the same. In essence the new features include:
- A new look: a new simplified search interface including quick access to key industries/consumer data and analyses
- Predictive text searching: to help you make more targeted free text searches
- Better organised results: relevance driven and with filters to help you refine searches
- Faster navigation: seamlessly move between results page, content and related content
- Improved downloads for stats: to help you leverage data more easily
On accessing Passport GMID there is a short introductory video to familiarise you with the new interface and help you make the most of the new functionality.
Further help on accessing and using GMID see our Helping You – Research Guides section via our website.
We recently posted on how to find UK Regional data, see Researching Regional Intelligence: UK Regional Data (31/03/2011), and have subsequently been asked how to find similar data for European and International regions.
Eurostat, the European Union’s official statistical agency produces an annual publication “Eurostat Regional Yearbook” (available in pdf) plus a wide range of regional datasets available to search, view and download free of charge.
Search Tip: To access the publication and the datasets select the “Statistics Tab”, then “Regions and Cities”. There are options to view the Regional Yearbook plus access to the main data tables and more detailed datasets for regions and cities. See our quick video for “Finding European Regional Datasets“.
North America: FedStats
The US Statistical agency Fedstats produces a wealth of detailed regional data, see the sections for “MapStats” and various datasets by theme via the “Statistics by Geography”.
International: Official Government Statistical Agencies
To find regional statistics for other international countries try the official Government Statistical Agency for the specific country. Data will vary from country to country but you will often find a great deal of data published online and/or contact the agency for further information. You can locate official statistical agencies using a simple search within any search engine eg: “Australia and Official Statistics” or alternatively you can use directories collated by the United Nations or US Bureau of Statistics:
- United Nations: Index to Official Statistical Agencies
- US Bureau of Statistics: Index of Official Statistical Agencies