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Posts Tagged ‘marketing’

Art and Corporate Social Responsibility (Unilever)

5 April 2013 1 comment

Visiting the Lady Lever Art Gallery in Port Sunlight I realised that this was an early example of corporate social responsibilty (CSR). The gallery was founded by William Hesketh Lever and dedicated to the memory of his wife Elizabeth. Lever believed in the ability of art to enrich the lives of individuals and communities, especially his workers in the purpose-built Port Sunlight village.

Lever was also conscious of his company brand and no doubt aware that the gallery was excellent for his image as a model victorian employer. He is also famous for choosing some of the paintings be bought because they were suitable for his Sunlight Soap adverts. The famous image on the right comes from the painting The New Frock by William Powell Frith and as a famous sunight soap advert it can be see in the post “So Clean” on Karen Lee’s blog.

For definitions of Corporate Social Responsibility:

For current Corporate Social Responsibility (CSR) talking points:

For MBS/University of Manchester research try Manchester eScholar corporate AND social AND responsibility

The image above right is the cover of – Lewis, B. (2008) So Clean: Lord Leverhulme, soap and civilisation. Manchester: Manchester University Press. [University of Manchester Library catalogue link for Lewis 2008 “So Clean…” ]

PS. Lord Leverhulme’s soap company, Lever Brothers Limited, joined with a Dutch company, Naamlooze Vennootschap Margarine Uniein, in 1930 to become Unilever – a company better known by its brands than by its own name. For details see Understanding [Unilever] NV & PLC shares.

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Puttin’ on the Ritz – Sources for Data on Wealth

GUEST post – This is a slightly edited version of Michael Halperin’s post “Puttin’ on the Ritz …” on the Datapoints blog.

In the U.S. there is an increasing concentration of assets in the hands of the wealthy. This trend has given rise to phrases such as the “1%” and the “99%”.  Here are some data sources to help us answer such questions as “Who are the richest people?”, “How many of them are there?”, “How rich are they?”, and “How do they spend their money?”

Richest Lists

Forbes has a number of “richest people” lists in its magazine including Forbes World’s Billionaires and Forbes 400 The Richest People in America. In addition to names, photos, and net worth, the lists have information on residence, age, and source of income.  Using Forbes’ data, Wikipedia has compiled a convenient list of the Top 10 Richest People in the world by year from 2000 on.

[Bloomberg command RICH gives the Bloomberg Billionaires Index covering 100 people.]

Rich Demographics

Capgemini and RBC Wealth Management’s 2012 World Wealth Report is a freely available annual survey of “High Net Worth Individuals” (HNWI) from 70 countries. HNWI are defined as those with financial assets, excluding residence, of more than 1 million US dollars. Capgemini also discusses “Ultra HNWIs” individuals with financial assets of more than 30 million dollars. The report includes statistics on type of financial assets and a ranking of high wealth individuals by geographic area and country.

Two additional standard sources of information about the rich are the Luxury Institute and the Ipsos Mendelsohn Group.

Ipsos Mendelsohn does an annual U.S. study of 14,000 adults living in households with at least $100,000 in annual income. Although the University of Manchester Library, like the Penn Libraries, does not have access to their surveys of the affluent, you can often find data from these surveys cited in articles within the Business Source Premier or ABI/Inform databases. Try searching for luxury institute or mendelsohn affluent survey and search within the full-text.

The U.S. IRS Tax Stats Personal Wealth Statistics is published every three years.

[Table US Personal Wealth 2007 omitted – to view see original Puttin’ on the Ritz – Sources for Data on Wealth post on the Datapoints blog.]

[The UK National Statistics Publication Hub gives access to several wealth reports: Personal Wealth from HM Revenue and Customs, Wealth in Great Britain from Office for National Statistics and Wealth in Great Britain Wave 2 from Office for National Statistics.]

Marketing to the Rich

Marketing research publications are the obvious choice to answer questions about affluent marketing. Two good sources of information are [edited for University of Manchester resources]:

Mintel

Affluent Investing (UK 2012); Consumer Attitudes Towards Luxury Brands (UK 2011), and Luxury Holidays (UK 2010). 

GMID (Global Market Information Database)

Luxury Travel: Experiencing the Best (2012) and Luxury Alcohol in the BRICS: How the BRICs are Reshaping the Luxury Alcohol Industry (2012).

The Datapoints blog includes a related post on resources for income distribution: I Dream of Gini – Measuring Income Distributions (Datapoints blog)

GUEST post – This is a slightly edited version of Michael Halperin’s post “Puttin’ on the Ritz …” on the Datapoints blog.

New! Wiley International Encylopedia of Marketing Online

Wiley International Encyclopedia of Marketing – a multi-volume collection of over 300 articles dedicated to international marketing concepts and applications – is now available online! Designed to encompass the scope of modern marketing the volumes cover a range of disciplines including:

  • Marketing Strategy
  • Marketing Research
  • Consumer Behaviour
  • Advertising and Integrated Communication
  • Product Innovation and Management
  • International Marketing

Edited by Jagdish Sheth and Naresh Malhotra with contributions from leading experts in the field, including Richard Bagozzie, Mickey & George Belch, Dawn Iacobucci and Valerie Zeithaml, this is an excellent resource for understanding current marketing developments, challenges and opportunities.

This publication is available to view via the A-Z electronic journals, note your university username and password is required for off-campus access.
Tip: when accessing off-campus Institutional Login, Select UK Login. After logging in select Publications, Journals

Other related posts:
Literature Searching: More Tips
Which Business and Management Journal Database is Best

EbscoHost: Free App

Related FAQ Questions:
Why are there different databases providing journal articles?
How to I access e-journals?

2011 David Ogilvy Awards available via WARC


The annual ARF (Advertising Research Foundation) David Ogilvy Awards celebrate the extraordinary use of research to create powerful, profitable campaigns. Details of all the 2011 award winners and associated case studies are now available via WARC (World Advertising Research Centre). Examples of available winning case studies include:

• Domino’s Pizza – Pizza Turnaround (the Grand Ogilvy winner)
• Powerade – Keep playing (Gold Winner)
• Wheat Thins – Coming alive with real crunch (Gold Winner)
• Cadbury Caramilk – Key to the secret (Gold Winner)

WARC (World Advertising Research Centre),  is an excellent online database containing over 25,000 articles, case studies, research reports, forecasts and statistics for a wide range of marketing, advertising and media communications topics. Data is drawn from more than 30 leading content sources worldwide including Admap, International Journal of Advertising, ESOMAR and Journal of Advertising Research.

To access WARC see  “Markets & Sectors”  via the library databases on the MBS Library website: http://www.mbs.ac.uk/library

Search Tip: enter David Ogilvy 2011 in the search box to find details of the awards and case studies

For further information on how to access and search WARC see the database guides  via our “How to Research Guides” .

Global Market Information Database (GMID)

4 February 2011 5 comments

Global Market Information Database (GMID), now renamed Passport, from Euromonitor is one of the most used databases available through the library. It provides a wide range of business intelligence on industries, consumers and countries both as statistics and reports. It is available on line and relatively easy to use.

Sample Euromonitor search results – click to display in new window. [This interface has been updated – see GMID now Passport.)

GMID from Euromonitor - sample screen

The MBS Library service had a brief introductory GMID guide but this does not include the most recent improvements to Passport (formerly GMID).

It is not surprising that many other business schools also use Passport (formerly GMID) and have provided tips on using it.