Posts Tagged ‘e-books’

Access library resources online (e-resources)

22 December 2011 Leave a comment

The physical libraries are closed over the festive period (re-open 3rd Jan 2012). However, you can still access the e-resources.

e-booksE-books are available via the library catalogue. Screencast of e-book access – (e-book access off-campus)

E-journal articles are available from the journals databases in the usual way.

Other help for accessing e-resources off-campus:

 From all at the MBS library service.Happy Holidays

Whether or not you will be using the online resources during the holiday period.

New! Wiley International Encylopedia of Marketing Online

Wiley International Encyclopedia of Marketing – a multi-volume collection of over 300 articles dedicated to international marketing concepts and applications – is now available online! Designed to encompass the scope of modern marketing the volumes cover a range of disciplines including:

  • Marketing Strategy
  • Marketing Research
  • Consumer Behaviour
  • Advertising and Integrated Communication
  • Product Innovation and Management
  • International Marketing

Edited by Jagdish Sheth and Naresh Malhotra with contributions from leading experts in the field, including Richard Bagozzie, Mickey & George Belch, Dawn Iacobucci and Valerie Zeithaml, this is an excellent resource for understanding current marketing developments, challenges and opportunities.

This publication is available to view via the A-Z electronic journals, note your university username and password is required for off-campus access.
Tip: when accessing off-campus Institutional Login, Select UK Login. After logging in select Publications, Journals

Other related posts:
Literature Searching: More Tips
Which Business and Management Journal Database is Best

EbscoHost: Free App

Related FAQ Questions:
Why are there different databases providing journal articles?
How to I access e-journals?