The physical libraries are closed over the festive period (re-open 3rd Jan 2012). However, you can still access the e-resources.
E-journal articles are available from the journals databases in the usual way.
Other help for accessing e-resources off-campus:
- How do I access e-resources using VPN?
- Other posts tagged off-campus
- Examples in the demo video library
- Details of accessing e-journals, e-books and databases (UoM)
From all at the MBS library service.
Whether or not you will be using the online resources during the holiday period.
Wiley International Encyclopedia of Marketing – a multi-volume collection of over 300 articles dedicated to international marketing concepts and applications – is now available online! Designed to encompass the scope of modern marketing the volumes cover a range of disciplines including:
- Marketing Strategy
- Marketing Research
- Consumer Behaviour
- Advertising and Integrated Communication
- Product Innovation and Management
- International Marketing
Edited by Jagdish Sheth and Naresh Malhotra with contributions from leading experts in the field, including Richard Bagozzie, Mickey & George Belch, Dawn Iacobucci and Valerie Zeithaml, this is an excellent resource for understanding current marketing developments, challenges and opportunities.
This publication is available to view via the A-Z electronic journals, note your university username and password is required for off-campus access.
Tip: when accessing off-campus Institutional Login, Select UK Login. After logging in select Publications, Journals
Other related posts:
Literature Searching: More Tips
Which Business and Management Journal Database is Best
EbscoHost: Free App
Related FAQ Questions:
Why are there different databases providing journal articles?
How to I access e-journals?